1st Asset
Social media marketing for YouTube Shorts, TikTok, and Instagram.
Loanable Laptops
Format: Vertical video
The short video promotes the Charles Sturt Library’s laptop loan service by presenting a relatable student scenario. The video begins with a student spilling coffee on their laptop, creating an immediate problem that many students can recognise. It then introduces the Library’s loanable laptops as a practical solution.
The short uses simple messaging, movement and Charles Sturt branding to capture attention in a social media format. The message “We’ve got you” reinforces the Library as a source of practical support when students need it.
The final screen provides a clear call to action, encouraging students to visit the Library website to find out more about borrowing a laptop.
2nd Asset
GAME BREAK
Format: A3 promotional poster
The Game Break poster promotes the gaming facilities available to students through the Charles Sturt Library. The design combines close-up imagery of PS5 controllers and the pool table to visually communicate the range of recreational activities available to students. The imagery presents the Library as a space where students can step away from study, relax and enjoy some downtime.
The bold “GAME BREAK” message encourages students to take a break from their studies. The poster also highlights the pool table and air hockey table.
The design uses strong typography, imagery and Charles Sturt branding to create a poster that communicates the available recreational facilities to students.
