Asset 1:
Digital Screen Advertisement: More Than Books
The digital screen advertisement uses the familiar experience of searching for information online to make finding library support feel simple and natural for students. The search bar begins with “Everything I Need to Succeed”, reflecting the way students already search for answers, resources and information when completing their studies.
As the search results appear, students are introduced to the range of support available through Charles Sturt Library, including laptop loans, bookable study spaces, research support, referencing assistance, workshops and digital resources.
The bold “More Than Books” message reinforces the central idea that the Library provides more than traditional library resources. The design uses movement, strong typography, imagery and Charles Sturt branding to create an engaging screen advertisement that can communicate its message quickly in a campus environment.
Designed for: Charles Sturt students
Format: Digital campus screen
Purpose: Increase awareness of library support and position the Library as a natural place for students to find the resources and support they need to succeed.
Asset 2:
MORE THAN BOOKS: LIBRARY SUPPORT
BOOKMARK
The Library Support Bookmark promotes the wide range of academic and study services available through the Charles Sturt University Library. Designed as a practical item students can keep with their books or study materials, the bookmark uses a simple checklist to make key library services easy to discover.
The asset reinforces the idea that the library is more than books, providing students with access to resources, study spaces, research assistance, workshops and other forms of academic support.
Designed for: CSU students
Format: Promotional bookmark
Purpose: Increase awareness of library services and encourage students to access the support available to them.
